Hiiii 👋!
I’m Darby Pappas & I help founders build freedom-first businesses in a world obsessed with more.
After scaling a $40K/month agency, I rebuilt everything around freedom, sustainability, and design integrity. Now, my work spans a growing ecosystem (from digital brands to creative ventures) all centered on building better businesses and the people behind them.
• Free Guide
Launch your business with direction, not guesswork.
The 17-Step Launch Checklist is a free guide for aspiring entrepreneurs who want to turn ideas into momentum. It’s built from the same frameworks I’ve used to help founders and brands scale to 6, 7, and 8 figures — and now it’s yours to use.