Hiiii 👋!
I’m Darby Pappas & I help founders build freedom-first businesses in a world obsessed with more.
After scaling a $40K/month agency, I rebuilt everything around freedom, sustainability, and design integrity. Now, my work spans a growing ecosystem (from digital brands to creative ventures) all centered on building better businesses and the people behind them.
Trusted by the world’s top brands
• About Me
I believe the best businesses are built with as much intention as ambition.
I’ve spent over a decade helping brands, founders, and creative teams scale — and learned that growth only works when it’s aligned with how you want to live.
Today, my work spans across an ecosystem of ventures — from digital products to brand strategy and storytelling — all rooted in one philosophy: build better businesses, and the people behind them will thrive.
• Free Guide
Launch your business with direction, not guesswork.
The 17-Step Launch Checklist is a free guide for aspiring entrepreneurs who want to turn ideas into momentum. It’s built from the same frameworks I’ve used to help founders and brands scale to 6, 7, and 8 figures — and now it’s yours to use.
• Testimonials
Build smarter. Grow slower. Do it on purpose.
Get the 17-Step Launch Checklist — the same framework that’s helped founders and brands scale with direction and intention.